"So What?" Communicate What Matters to Members (webinar recording)
Members and prospects don't really care about you or what you offer until they know how you can benefit them. Old approaches to selling, communicating, and influencing others don't work well anymore.
A tough economy, value-conscious customers, and crowded media platforms require you to rethink and improve how you communicate. Explore the "So What?" approach and learn how to deliver stronger presentations, communicate targeted messages, and increase sales and member retention. The webinar agenda includes:
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The "Me Tarzan, You Jane" Approach
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"So What?" Filter - See What's Right in Front of You
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"So What?" Matrix - Compare Your Typical Approach
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"So What?" Benefits - Focus on What Really Matters
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"So What?" Communicator- Create Your Positioning Statement
Our webinars are live, interactive tele-seminars that you can join from your home or office. This hour-long session was presented live on 2/25/10.
Questions about the webinar? Call us at (720) 304-0747 or e-mail info@hightperformance.com.
What Do Participants Say About Our Webinars?
“I can readily apply what I learned in the webinar."
“As always, Cathi has a wonderful manner on her webinar sessions in communicating effectively and in a way that inspires the participant to take action.”
“Helpful information. Good stuff to share with our staff and board members.”
SPEAKER: Cathi Hight is the developer of the Member Retention Kit, a step-by-step guide for developing member retention strategies and retention plans. The Kit is also distributed through the American Chambers of Commerce Executives (ACCE) and over 350 associations around the country currently use the Kit to improve their retention rates. Cathi has presented for ACCE at its national conventions and for DIALog webinars. She is an instructor for the U.S. Chamber of Commerce’s Institute for Organization Management. Cathi has served on the board for the Boulder Chamber of Commerce and serves as the Chair of the Member Council for the Boulder Chamber which focuses on building a sustainable membership base. She serves on the Board for the Boulder Area Human Resources Association (BAHRA), and is a member of the Society for Human Resource Management (SHRM) and the American Chamber of Commerce Executives (ACCE).
Hight Performance Group works with clients to enhance strategic and market planning, streamline operations, and improve customer experiences and retention rates. Hight Performance Group works with clients to enhance strategic and market planning, streamline operations, and improve customer experiences and retention rates.
